In this paper, we study how a profit-maximizing platform implements a new policy, from which a representative retailer also experiences a private externality. Our analysis suggests that: (1) when the policy is highly valuable for the platform’s own interest, the platform may charge a fee from...

Live-streaming advertising in e-commerce is soaring. Both Amazon and Alibaba have employedthis novel marketing model to engage consumers by sequentially exhibiting differentproducts through live-streaming videos. In this paper we adopt a mechanism design frameworkto model live-streaming...

We present tight bounds and heuristics for personalized, multi-product pricing problems. Under mild conditions we show that offering a non-personalize price in the direction of a positive vector (factor) has a tight profit guarantee relative to optimal personalized pricing. An optimal...

Exponential bandits are widely adopted in economics and marketing due to their tractability. This paper analyzes the one-agent multi-armed account of exponential bandits, where the agent dynamically selects arms to maximize total payoff. We motivate our base model by examples with arms being of...