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Nelson, Beebe; Bayus, Barry L. - In: The journal of product innovation management : an … 17 (2000) 1, pp. 90

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New product development for dummies

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Innovation Governance : How Top Management Organizes and Mobilizes for Innovation

Deschamps, Jean-Philippe - 2014

The business leader's guide to encouraging continuous innovation in any organization Innovation governance is a hot topic in the business world. In a fast-paced business environment, the ability of corporate leaders to build purpose, direction, and focus for innovation is more important than...

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Innovation governance : how top management organizes and mobilizes for innovation

Deschamps, Jean-Philippe; Nelson, Beebe - 2014 - First published

Persistent link: https://www.econbiz.de/10013547013

Functional, multifunctional, and cross-functional : considerations for marketing management

Kahn, Kenneth B. - In: Journal of marketing theory and practice 17 (2009) 1, pp. 75-84

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Product planning essentials

Kahn, Kenneth B. - 2011 - 2nd ed

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Forecasting new products

Kahn, Kenneth B. - In: The PDMA handbook of new product development, (pp. 265-281). 2013

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Solving the problems of new product forecasting

Kahn, Kenneth B. - In: Business horizons 57 (2014) 5, pp. 607-615

Persistent link: https://www.econbiz.de/10010403074

Approaches to new product forecasting

Kahn, Kenneth B. - In: The PDMA handbook of new product development, (pp. 362-377). 2005

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Product planning essentials

Kahn, Kenneth B. - 2001

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