Quantitative models and computer-based tools are essential for making decisions in today's business environment. These tools are of particular importance in the rapidly growing area of supply chain management. This volume is a unified effort to provide a systematic summary of the large variety...

Ganeshan describes how retailers can benefit using Clickstream Analysis for Forecasting Online Behavior. A clickstream is an online trail, a prospective customer?s sequence of keystrokes or mouse clicks made as they consider making a purchase on the Internet. Through capture and analysis of the...

In his Commentary on the Roadmap, Ram Ganeshan emphasizes that ?CPFR is not a silver bullet for improving forecasts, but rather a set of structured processes that improve communication and coordination between supply chain partners on matching product supply and demand.? The key challenges,...