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A synthesis of contemporary market orientation perspectives
Lafferty, Barbara A.; Hult, G. Tomas M. - 2009
Persistent link: https://www.econbiz.de/10003835826
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A general brand allliance model
Goldsmith, Ronald E.; Lafferty, Barbara A. - In: Psychology of branding, (pp. 75-96). 2013
Persistent link: https://www.econbiz.de/10009775619
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A note on the role of cause type in cause-related marketing
Lafferty, Barbara A.; Edmondson, Diane R. - In: Journal of business research : JBR 67 (2014) 7, pp. 1455-1460
Persistent link: https://www.econbiz.de/10010379306
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Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.; Harris, Eric G.; Lafferty, … - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
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How innovativeness influences Internet shopping
Goldsmith, Ronald E.; Lafferty, Barbara A. - 2005
Persistent link: https://www.econbiz.de/10003297644
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A synthesis of contemporary market orientation perspectives
Lafferty, Barbara A.; Hult, G.Tomas M. - In: European journal of marketing : EJM 35 (2001) 1-2, pp. 92-109
Persistent link: https://www.econbiz.de/10006091529
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A Cross-National Assessment of Social Desirability Bias and Consumer Ethnocentrism
Hult, G.Tomas M.; Keillor, Bruce D.; Lafferty, Barbara A. - In: Journal of global marketing 12 (1999) 4, pp. 29-44
Persistent link: https://www.econbiz.de/10006987783
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Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
Lafferty, Barbara A.; Goldsmith, Ronald E. - In: Journal of business research : JBR 44 (1999) 2, pp. 109-116
Persistent link: https://www.econbiz.de/10006731827
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Cause-brand alliances: does the cause help the brand or does the brand help the cause?
Lafferty, Barbara A.; Goldsmith, Ronald E. - In: Journal of business research : JBR 58 (2005) 4, pp. 423-429
Persistent link: https://www.econbiz.de/10006713946
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Selecting the right cause partners for the right reasons: The role of importance and fit in cause-brand alliances
Lafferty, Barbara A. - In: Psychology & marketing 26 (2009) 4, pp. 359-382
Persistent link: https://www.econbiz.de/10008227508