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Ruyter, Ko de
170
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160
de Ruyter, Ko
72
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21
Birgelen, Marcel van
19
Keeling, Debbie Isobel
19
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19
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ECONIS (ZBW)
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21
More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates
Ludwig, Stephan
;
Ruyter, Ko de
;
Friedman, Mike
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009725642
Saved in:
22
Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel
;
Daryanto, Ahmad
;
Ruyter, Ko de
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
Saved in:
23
Decomposing the effect of supplier development on relationship benefits : the role of relational capital
Blonska, Agnieszka
;
Storey, Chris
;
Rozemeijer, Frank
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1295-1306
Persistent link: https://www.econbiz.de/10010227754
Saved in:
24
The extended transportation-imagery model : a meta-analysis of the antecedents and consequences of consumers' narrative transportation
Laer, Tom van
;
Ruyter, Ko de
;
Visconti, Luca M.
; …
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 797-817
Persistent link: https://www.econbiz.de/10010253804
Saved in:
25
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan
;
Mathies, Christine
;
Wetzels, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
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26
Me, myself, and future generations : the role of affinity and effectiveness in the creation of consumer environmental stewardship (CENS)
Hensen, Niek
;
Keeling, Debbie I.
;
Ruyter, Ko de
; …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 389-406
Persistent link: https://www.econbiz.de/10011485884
Saved in:
27
Making SENS : exploring the antecedents and impact of store environmental stewardship climate
Hensen, Niek
;
Keeling, Debbie I.
;
Ruyter, Ko de
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 497-515
Persistent link: https://www.econbiz.de/10011563228
Saved in:
28
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
29
Take their word for it : the symbolic role of linguistic style matches in user communities
Ludwig, Stephan
;
Ruyter, Ko de
;
Mahr, Dominik
;
Wetzels, …
- In:
Management information systems : mis quarterly
38
(
2014
)
4
,
pp. 1201-1217
Persistent link: https://www.econbiz.de/10010433221
Saved in:
30
Service firms and customer loyalty programs : a regulatory fit perspective of reward preferences in a health club setting
Daryanto, Ahmad
;
Ruyter, Ko de
;
Wetzels, Martin
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
5
,
pp. 604-616
Persistent link: https://www.econbiz.de/10008747770
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