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Siguaw, Judy A.; Simpson, Penny M.; Baker, Thomas L. - 1997

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Simpson, Penny M.; Siguaw, Judy A.; Enz, Cathy A. - In: Journal of business research : JBR 59 (2006) 10, pp. 1133-1141

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Baker, Thomas L.; Simpson, Penny M.; Siguaw, Judy A. - In: Journal of the Academy of Marketing Science 27 (1999) 1, pp. 50-57

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