Reports a pilot study of the relative importance of import decision variables as rated by Australian managers. A systematic sample of 104 Australian managers representing different companies participated in the study. Australian importers rated product quality as the most important variable when...

Multinational enterprises, once the domain of industrialized nations, are emerging from developing countries. This article explores LDC investors′ motivations and their unique approach, which are quite different from those of industrialized countries′ MNCs for gaining the market dominance.©...