Kalchschmidt, Matteo; Verganti, Roberto; Zotteri, Giulio - In: International Journal of Operations & Production Management 26 (2006) 6, pp. 619-638
Purpose – In many industrial contexts, firms are encountering increasingly uncertain demand. Numerous factors are driving this phenomenon; however, a major change that is spreading among different sectors is the ever‐growing attention to customers. Companies have identified that customers...