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Organizing for interdisciplinary research in a university setting
Cravens, David W.; Heathington, Kenneth W.; Mundy, Ray A. - In: Journal of the Society of Research Administrators 8 (1976) 1, pp. 3-10
Persistent link: https://www.econbiz.de/10002038091
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Supplier selection by retailers : research progress and needs
Cravens, David W.; Finn, David W. - In: Patronage behavior and retail management, (pp. 225-244). 1983
Persistent link: https://www.econbiz.de/10002038102
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Twoard a methodology for management control of sales territories
Cravens, David W.; Woodruff, Robert B.; Stamper, Joe C. - In: Journal of quality technology : a quarterly journal of … 4 (1972) 4, pp. 181-188
Persistent link: https://www.econbiz.de/10002038111
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Urban public transportation goal determination : a research approach
Cravens, David W.; Woodruff, Robert B.; Harper, John F. - In: Public transportation planning : 10 reports prepared …, (pp. 1-12). 1976
Persistent link: https://www.econbiz.de/10002038122
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Measuring the quality of transportation services
Cotham", James C.; Cravens, David W.; Hendon, William M. - In: Transportation journal : a journal of the Association … 9 (1969) 1, pp. 27-32
Persistent link: https://www.econbiz.de/10002040603
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Horizontal alliances for relationship marketing
Cravens, David W.; Cravens, Karen S. - In: Handbook of relationship marketing, (pp. 431-456). 2000
Persistent link: https://www.econbiz.de/10001559330
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Improving salesforce productivity
LaForge, Raymond W. - In: Business horizons 28 (1985) 5, pp. 50-59
Persistent link: https://www.econbiz.de/10001024870
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Sales force deployment
Cravens, David W. - In: Advances in business marketing : a research annual 1 (1986), pp. 67-112
Persistent link: https://www.econbiz.de/10001089425
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The Oxford handbook of strategic sales and sales management
Cravens, David W. (ed.) - 2011
'The Oxford Handbook of Strategic Sales and Sales Management' is a comprehensive overview of the latest research in the area by leading international academics. The handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.
Persistent link: https://www.econbiz.de/10012669765
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Strategic marketing management: cases and applications
Cravens, David W.; Lamb, Charles William - 1990 - 3. ed.
Persistent link: https://www.econbiz.de/10004096328