Greve, Henrich R.; Mitsuhashi, Hitoshi - In: Scandinavian Journal of Management 20, 1-2, pp. 9-30
Recent work on multiunit-multimarket (MUMM) firms has shown that the market entry behavior of these firms is influenced by learning processes and by opportunities for reduced competition with firms that have a high degree of multimarket contact. There is still uncertainty as to the prominence of...