1. Managing pharmaceutical projects strategically -- 2. Linking pharmaceutical projects with business strategy -- 3. Defining pharmaceutical projects -- 4. Developing pharmaceutical project strategy plans -- 5. Evaluation pharmaceutical projects -- 6. Pharmaceutical project mobilisation, control...

Explores the notion of strategic learning through a case study. The case is used to identify a model of the learning process. Readers are invited to analyse issues in their current role to produce a map of strategic issues.

Introduction: what is this book about? -- From strategic planning to agile strategic thinking -- From average to cunning to stunning -- The "cunning" checklists -- From static to dynamic competitive strategy -- The art of alien thinking -- From projections to scenario story-telling -- Emotional...