Based on a case study approach, the authors examine the question: are there some aspects of a company's core business which can and should be outsourced? This question challenges traditional models of strategy which maintain that outsourcing of core activities is risky. Four circumstances are...

The current literature on business models lies mainly in the literature on strategy and competitive advantage and focuses on their role as descriptors of actual phenomenon, often by reference to taxonomic categories. In this essay we explore how business models can be seen as a set of cognitive...

The papers in this first volume represent a great variety of teaching approaches. Each paper presents approaches or instruments that have been successfully used in either the classroom or in online teaching. Furthermore, the authors provide clear guidance on how to apply their approaches,...