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Brand diagnostics: Mapping branding effects using consumer associative networks
Henderson, Geraldine R.; Iacobucci, Dawn; Calder, Bobby J. - In: European journal of operational research : EJOR 111 (1998) 2, pp. 306-327
Persistent link: https://www.econbiz.de/10006669393
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Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration
Wulf, Kristof De; Odekerken-Schröder, Gaby; Iacobucci, Dawn - In: Journal of marketing 65 (2001) 4, pp. 33-50
Persistent link: https://www.econbiz.de/10005947035
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Trade Promotions: A Call for a More Rational Approach
Zerrillo, Philip; Iacobucci, Dawn - In: Business horizons 38 (1995) 4, pp. 69-76
Persistent link: https://www.econbiz.de/10006214137
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The effect of guarantees on consumers' evaluation of services
Ostrom, Amy L.; Iacobucci, Dawn - In: The journal of services marketing 12 (1998) 4-5, pp. 362-378
Persistent link: https://www.econbiz.de/10007349444
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A network bidder behavior model in online auctions : a case of fine art auctions
Dass, Mayukh; Reddy, Srinivas K.; Iacobucci, Dawn - In: Journal of retailing 90 (2014) 4, pp. 445-462
Persistent link: https://www.econbiz.de/10010473277
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Leveraging social networks to develop radically new products
Iacobucci, Dawn; Hoeffler, Steve - In: The journal of product innovation management : an … 33 (2016) 2, pp. 217-223
Persistent link: https://www.econbiz.de/10011458734
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Statistical perceptual maps : using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling
Iacobucci, Dawn; Grisaffe, Douglas B.; DeSarbo, Wayne - In: Journal of marketing analytics : JMA 5 (2017) 3/4, pp. 81-98
Persistent link: https://www.econbiz.de/10011855256
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Marketing management
Iacobucci, Dawn - 2018 - Fifth edition
Persistent link: https://www.econbiz.de/10011862674
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Brand assets and pay fairness as two routes to enhancing social capital in sales organizations
Rouziou, Maria; Dugan, Riley; Rouziès, Dominique; … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 2, pp. 191-204
Persistent link: https://www.econbiz.de/10011917833
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Impact of religiosity and culture on salesperson job satisfaction and performance
Onyemah, Vincent; Rouziès, Dominique; Iacobucci, Dawn - In: International journal of cross cultural management : CCM 18 (2018) 2, pp. 191-219
Persistent link: https://www.econbiz.de/10011913410