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Tales of the unexpected : teaching turmoil and triumphs in times of crisis

Mitchell, Vincent-Wayne; Rippe, Cindy; Kemp, April - In: Journal of marketing education : JME 44 (2022) 2, pp. 131-133

Persistent link: https://www.econbiz.de/10013473679

"There is no place like my mall" : consumer reactions to the absence of mall experiences

Vilnai-Yavetz, Iris; Gilboa, Shaked; Mitchell, Vincent-Wayne - In: The journal of services marketing 36 (2022) 4, pp. 563-583

Persistent link: https://www.econbiz.de/10013407563

Using Neural Networks to Understand Service Risk in the Holiday Product

Mitchell, Vincent-Wayne; Davies, Fiona; Moutinho, Luiz; … - In: Journal of Business Research 46 (1999) 2, pp. 167-180

Persistent link: https://www.econbiz.de/10005465568

Male versus female consumer decision making styles

Bakewell, Cathy; Mitchell, Vincent-Wayne - In: Journal of Business Research 59 (2006) 12, pp. 1297-1300

Persistent link: https://www.econbiz.de/10005474181

When having is not enough: implications of being satisfied

Yang Zhong, Jing; Mitchell, Vincent-Wayne - In: European Journal of Marketing 47 (2013) 11/12, pp. 1975-2001

Purpose – While having “more” in life seems to have a positive impact on consumers' well-being, the role of how satisfied consumers need to be with this “more” before it is able to enhance their well-being is not clear. This study aims to examine an integrated model of the mediating...

Persistent link: https://www.econbiz.de/10014724315