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Opinion Leaders and Opinion Seekers: Two New Measurement Scales

Reinecke Flynn, Leisa; Goldsmith, Ronald E.; Eastman, … - In: Journal of the Academy of Marketing Science 24 (1996) 2, pp. 137-147

Persistent link: https://www.econbiz.de/10006153960

The King and Summers opinion leadership scale: Revision and refinement

Flynn, Leisa Reinecke; Goldsmith, Ronald E.; Eastman, … - In: Journal of Business Research 31 (1994) 1, pp. 55-64

Persistent link: https://www.econbiz.de/10005474126

A Short, Reliable Measure of Subjective Knowledge

Flynn, Leisa Reinecke; Goldsmith, Ronald E. - In: Journal of Business Research 46 (1999) 1, pp. 57-66

Persistent link: https://www.econbiz.de/10005477754

A Short, Reliable Measure of Subjective Knowledge

Flynn, Leisa Reinecke; Goldsmith, Ronald E. - In: Journal of business research : JBR 46 (1999) 1, pp. 57-66

Persistent link: https://www.econbiz.de/10006730653

An Empirical Study of Heavy Users of Travel Agencies

Goldsmith, Ronald E.; Flynn, Leisa Reinecke; Bonn, Mark - In: Journal of travel research : a quarterly publication of … 33 (1994) 1, pp. 38-43

Persistent link: https://www.econbiz.de/10006946265

An examination of regifting

Swilley, Esther; Cowart, Kelly O.; Flynn, Leisa Reinecke - In: Journal of consumer behaviour : an international … 13 (2014) 4, pp. 251-261

Persistent link: https://www.econbiz.de/10010391692

Four subtle sins in scale development : some suggestions for strengthening the current paradigm

Flynn, Leisa Reinecke; Pearcy, Dawn - 2009

Persistent link: https://www.econbiz.de/10003793872

Materialistic, brand engaged and status consuming consumers and clothing behaviors

Goldsmith, Roland; Flynn, Leisa Reinecke; Clark, Ronald A. - In: Journal of fashion marketing and management 16 (2012) 1, pp. 102-119

Persistent link: https://www.econbiz.de/10009532713

Brokers or investment advisers? : the US public perception

Lach, Patrick A.; Flynn, Leisa Reinecke; Kelly, G. Wayne - In: Financial analysts journal : FAJ 75 (2019) 3, pp. 125-131

Persistent link: https://www.econbiz.de/10012195946

Online retailing : determinants of competition between multinationals and local firms in emerging markets

Kardes, Ilke; Reinecke Flynn, Leisa; Dugan, Michael - In: International Journal of Retail & Distribution Management 49 (2020) 2, pp. 263-280

Purpose: The fundamental research question is which aspects of the external environment are most strongly associated with the differential market share between large multinational online retailers and smaller, local retailers in emerging markets. For the purposes of this study, the differential...

Persistent link: https://www.econbiz.de/10012412203