Khanna, V.K.; Vrat, Prem; Shankar, Ravi; Sahay, B.S. - In: International Journal of Quality & Reliability Management 21 (2004) 5, pp. 518-544
For the survival and growth of an organization, it is important to understand the transition phases of different market scenarios. During the transition from one market scenario to another, effective strategic planning is needed to manage the performance of the organizations. The paper models...