Ojo, Sanya; Nwankwo, Sonny - In: Journal of Enterprising Communities: People and Places … 14 (2020) 3, pp. 349-372
Purpose: This paper aims to examine market-mediated transformative capacities of Black African Pentecostalism. It does this by exploring the interface between religion, culture and identity to generate a fresh interpretation of how marketing is ritualized among UK’s Black Africans on the...