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Hansen, Flemming
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Olsen, Jørgen Kai
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Christensen, Sverre Riis
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Grønholdt, Lars
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Lundsteen, Steen
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Ölander, Folke
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International journal of advertising : the quarterly review of marketing communications
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2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Afhandlinger fra Handelshøjskolen i København : udsendt i anledning af højskolens 50 års jubilæum den 1. 10. 1967
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Consumer and industrial buying behavior
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Corporate Communications: An International Journal
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Handelshøjskolen i København, Skriftrække T. Skrif ter fra Metodeforskniingsgrpen
1
International Journal of Sports Marketing and Sponsorship
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International advertising and communication : current insights and empirical findings
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Journal of Business Research
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1
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1
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1
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Planung und Organisation : P
1
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1
Research in marketing : an annual compilation of research
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Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications
1
The Copenhagen School of Economics and Business Administration, the Marketing Institute, Working Paper, [1983/1]
1
Working Paper concerning the Project ʺSocial Relevance of Adveertisingʺ, instituted by the Danish Science Research Council, [Arbejdspapirer]
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ECONIS (ZBW)
57
OLC EcoSci
13
RePEc
5
Other ZBW resources
4
USB Cologne (EcoSocSci)
2
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Forbrugernes syn p°a sponsering : en kvalitativ undersøgelse
Scotwin, Lene
-
1991
Persistent link: https://www.econbiz.de/10000826428
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2
Sportssponcering : en indledende undersøgelse af dette omr°ades problemer
Scotwin, Lene
-
1990
Persistent link: https://www.econbiz.de/10000795988
Saved in:
3
Emotional responses to marketing communication
Hansen, Flemming
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 559-589)
.
2009
Persistent link: https://www.econbiz.de/10003766121
Saved in:
4
Attitudes and consumer behaviour
Hansen, Flemming
- In:
European marketing research review
2
(
1967
)
2
,
pp. 31-47
Persistent link: https://www.econbiz.de/10003570435
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5
Developments in penetration of special collector products
Hansen, Flemming
- In:
Readings in Danish theory of marketing
,
(pp. 309-316)
.
1966
Persistent link: https://www.econbiz.de/10003570438
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6
The perception of media contents by producers and audience
Hansen, Flemming
- In:
Esomar congress
(
1976
),
pp. 299-329
Persistent link: https://www.econbiz.de/10003570444
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7
The role of beliefs and values in prediction of consumer choices
Hansen, Flemming
- In:
Esomar congress
(
1970
)
Persistent link: https://www.econbiz.de/10003570459
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8
An alternative theory of the advertising communication process
Hansen, Flemming
-
1983
Persistent link: https://www.econbiz.de/10002602658
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9
Consumer choice behavoir : an experimental approach
Hansen, Flemming
- In:
Journal of marketing research : JMR
6
(
1969
)
4
,
pp. 436-443
Persistent link: https://www.econbiz.de/10002602673
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10
Efterkontrol med reklamen
Hansen, Flemming
- In:
Erhvervsøkonomiske artikler
,
(pp. 97-111)
.
1964
Persistent link: https://www.econbiz.de/10002602679
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