We take a mainly inventory-control angle in our attempt to understand the roles played by opaque selling. While facing demands for two closely-related products, the seller in our model can also use price discounts and more guaranteed availabilities to entice buyers into accepting...

The proliferation of online advertising not only brings new opportunities for advertisers to reach the consumers but also allows them to efficiently track large-scale individual-level data on ad exposures and conversions. Moreover, ad campaigns leveraging both online and offline media platforms...