Purpose – With the emergence of enabling internet technologies and increased competition between UK supermarkets has led the “big four” – Tesco, J Sainsbury, ASDA and Safeway/Morrisons – to develop grocery operations online. The objective of this paper is to evaluate and present best...

Full-text of this article is not available in this e-prints service. This article was originally published in International Journal of Retail & Distribution Management], published by and copyright Emerald Publishing Group.