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Revisiting low price guarantees : does consumer versus retailer governance matter?
Borges, Adilson; Babin, Barry J. - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 777-791
Persistent link: https://www.econbiz.de/10009579969
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More on the role of switching costs in service markets : a research note
Chebat, Jean-Charles; Davidow, Moshe; Borges, Adilson - In: Journal of business research : JBR 64 (2011) 8, pp. 823-829
Persistent link: https://www.econbiz.de/10009229004
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How service seasons the experience : measuring hospitality servicescapes
Spielmann, Nathalie; Laroche, Michel; Borges, Adilson - In: International journal of hospitality management 31 (2012) 2, pp. 360-368
Persistent link: https://www.econbiz.de/10009503312
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Going green for self or for others? : gender and identity salience effects on sustainable consumption
Pinto, Diego Costa; Herter, Márcia Maurer; Rossi, Patricia - In: International journal of consumer studies 38 (2014) 5, pp. 540-549
Persistent link: https://www.econbiz.de/10010518080
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Negative emotions, value and relationships : differences between women and men
Babin, Barry J.; Griffin, Mitch; Borges, Adilson; … - In: Journal of retailing and consumer services 20 (2013) 5, pp. 471-478
Persistent link: https://www.econbiz.de/10009768989
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Gender orientation and retail atmosphere : effects on value perception
Borges, Adilson; Babin, Barry J.; Spielmann, Nathalie - In: International journal of retail & distribution management 41 (2013) 7, pp. 498-511
Persistent link: https://www.econbiz.de/10009770722
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Should retailers pay to bring customers back? : the impact of quick response and coupons on purchase outcomes
Goudarzi, Kiane; Borges, Adilson; Chebat, Jean-Charles - In: Journal of business research : JBR 66 (2013) 5, pp. 665-669
Persistent link: https://www.econbiz.de/10009734833
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Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon; Pinto, Diego Costa; Borges, Adilson; … - In: The journal of brand management : an international journal 22 (2015) 9, pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
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The role of retail price image in a multi-country context : France and the USA
Babin, Barry J.; Borges, Adilson; James, Kevin - In: Journal of business research : JBR 69 (2016) 3, pp. 1074-1081
Persistent link: https://www.econbiz.de/10011440198
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Contributions aux stratégies du marketing social
Borges, Adilson; Chebat, Jean-Charles - In: Recherche et applications en marketing 30 (2015) 3, pp. 3-6
Persistent link: https://www.econbiz.de/10011551615