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This article investigates the interaction between urban place marketing actors with specific reference to marketing urban areas as shopping destinations – town centre managers, shopping centre managers, local authority economic development managers and marketing managers and tourism promotion...
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The role of town centre management (TCM) schemes in the UK has expanded to incorporate a more overt and explicit focus on marketing and promotion. This paper considers the marketing/promotional activities of TCM schemes in the UK. TCM schemes operate at the interface of the public and private...
Persistent link: https://www.econbiz.de/10010779786
The role of town centre management (TCM) schemes in the UK has expanded to incorporate a more overt and explicit focus on marketing and promotion. This paper considers the marketing/promotional activities of TCM schemes in the UK. TCM schemes operate at the interface of the public and private...
Persistent link: https://www.econbiz.de/10005268768
Purpose – This paper investigates brand‐level marketing communications decisions of town centre‐based planned shopping centres in the UK. Design/methodology/approach – Following exploratory semi‐structured interviews with town centre‐based shopping centre managers, the main stage of...
Persistent link: https://www.econbiz.de/10014803223
Assesses the likely impact of European legislation on the conduct of pharmacy business in Britian and Germany. Examines the range of (proposed) legislation and inferences drawn about its likely impact; compares the differing national systems for the regulation of pharmacies and considers the...
Persistent link: https://www.econbiz.de/10014803716
Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Retail & Distribution Managemen, published by and copyright Emerald.
Persistent link: https://www.econbiz.de/10009455078
Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Retail & Distribution Management, published by and copyright Emerald.
Persistent link: https://www.econbiz.de/10009455079