Palmer, Mark; Simmons, Geoff; de Kervenoael, Ronan - In: International Journal of Retail & Distribution Management 38 (2010) 4, pp. 234-257
Purpose – The purpose of this paper is to examine students' perceptions of managerial mistakes and why (and why not) managers admit mistakes. Design/methodology/approach – This paper provides a reflective account of how students' perceive management mistakes and deal with admitting “ mea...