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In responding to the recent call for interdisciplinary research where synergies can be gained and institutional knowledge broadened, it is argued that a particularly strong case exists for aligning work on business and accounting history. The greater breadth and context about the structure of...
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Relationship marketing has received little attention from business historians who have favored the study of branding, associational advertising, market research, and the role of marketing agencies, particularly in relation to modern consumer manufacturing. Although the term relationship...
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This chapter will describe the process of transport growth in the eighteenth and nineteenth centuries, and then focus more closely on its political, organisational and developmental impact. Transport systems (including communications) move people, goods and information. This chapter will look at...
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The effects of military service have been studied for decades, but surprisingly few studies have estimated the effects of World War II (WW2) service, where the focus has been on the impact of this 'total war' on the broader civilian population. Over 90% of Australian males born in the early...
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