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Homburg, Christian; Bornemann, Torsten; Totzek, Dirk - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 310-327

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Homburg, Christian; Fargel, Tim - 2007

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Homburg, Christian; Fürst, Andreas - In: Die Betriebswirtschaft : DBW 67 (2007) 1, pp. 41-74

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Homburg, Christian; Jensen, Ove - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 1063-1079). 2007

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Homburg, Christian; Beutin, Nikolas - In: Handbuch Marketing-Controlling : Effektivität und …, (pp. 225-251). 2006

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Homburg, Christian; Jensen, Ove - 2007

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Homburg, Christian; Klarmann, Martin; Schmitt, Jens - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 201-212

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Homburg, Christian; Bruhn, Manfred - In: Handbuch Kundenbindungsmanagement, (pp. 3-39). 2010

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Homburg, Christian; Becker, Annette; Hentschel, Frederike - In: Handbuch Kundenbindungsmanagement, (pp. 111-144). 2010

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Homburg, Christian; Fürst, Andreas - In: Handbuch Kundenbindungsmanagement, (pp. 599-634). 2010

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