Crowdfunding promotes entrepreneurship in both business and social innovation domains. This study develops a typology of crowdfunding project creators based on their motivations. We analyze four important motivations—achievement, monetary need, prosociality, and relationship—and identify...

This research uncovers the critical deficiencies of the current genre-based movie categorization practice in the film industry and introduces a new method to classify movies. Using a large scale audience survey data, the authors cluster movies into nine distinct types based on eight...

This research examined the current status of the movie genre usage in movie research and film industry and introduced a new method to classify movies. Using a large-scale audience survey data, the authors clustered movies into 9 distinct types based on 8 audience-perceived movie characteristics...