This study develops a crowdfunding sponsor typology based on sponsors’ motivations for participating in a project. Using a two by two crowdfunding motivation framework, we analyzed six relevant funding motivations — interest, playfulness, philanthropy, reward, relationship, and recognition...

This research draws data from survey responses and actual transaction data to examine the effect of primary motivations on funding behavior in reward-based crowdfunding platforms. Findings show that altruistic motivations are associated with early funding, and larger funding in the early stages....

The online video advertising (OVA) market has grown for the last decade. Advertisers prefer OVA because it attracts more extended periods of attention and concentration. Despite OVA’s advantages and high growth, a majority of online video service users avoid OVA by ad-skipping or window...

Over the past decade, understanding, identifying, and strategic management oforganizational knowledge resource has become a competitive necessity. Microsoft,whose asset value is one fifth of General Motors, commands a market value tentimes as big as that of General Motors

Among the potential determinants of consumers’ commitments to online shopping site are information features of the Web site, because online shopping consumers have to base their judgment solely on the product or service information presented on the site. When consumers are satisfied with...

Purpose – This study aims at analyzing the features of knowledge flow and the role-specific nodes in knowledge networks among individuals and business units of six organizations in different industries, and suggesting prescriptions to prevent the organizational knowledge sclerosis....