Ahmad, Sohel; Schroeder, Roger G.; Mallick, Debasish N. - In: European Journal of Innovation Management 13 (2010) 1, pp. 46-61
Purpose – The purpose of this paper is to investigate how product modularity (PM) is related to mass customization (MC) capability and plant competitiveness. Design/methodology/approach – The paper tests hypothesized relationships using structural equation modeling with an international...