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Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students
DAHL, DARREN W.; FRANKENBERGER, KRISTINA D.; MANCHANDA, … - In: Journal of Advertising Research 43 (2003) 03, pp. 268-280
Persistent link: https://www.econbiz.de/10005425121
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The earnings effects of marketing communication expenditures during recessions
Graham, Roger C.; Frankenberger, Kristina D. - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 5-24
Persistent link: https://www.econbiz.de/10009241306
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Should firms increase advertising expenditures during recessions? : Report No. 03-113
Frankenberger, Kristina D.; Graham, Roger C. - In: MSI reports : working paper series (2003) 3, pp. 65-85
Persistent link: https://www.econbiz.de/10001978482
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The Contribution of Changes in Advertising Expenditures to Earnings and Market Values
Graham, Roger C.; Frankenberger, Kristina D. - In: Journal of business research : JBR 50 (2000) 2, pp. 149-156
Persistent link: https://www.econbiz.de/10006727744
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Should firms increase advertising expenditures during recessions? : Report No. 03-113
Frankenberger, Kristina D.; Graham, Roger C. - In: MSI reports : working paper series (2003) 3, pp. 65-85
Persistent link: https://www.econbiz.de/10009893394
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Segmenting Teens for AIDS Preventive Behaviors with Implications for Marketing Communications
Frankenberger, Kristina D.; Sukhdial, Ajay S. - In: Journal of public policy & marketing : JPP & M ; an … 13 (1994) 1, pp. 133-150
Persistent link: https://www.econbiz.de/10007091672
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Using Behavioral Decision Theory to Assess Advertisement Recognition Tasks by Level of Difficulty
Frankenberger, Kristina D.; Albaum, Gerald S. - In: Psychology & marketing 14 (1997) 2, pp. 145-162
Persistent link: https://www.econbiz.de/10006999528
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Does Consumer Knowledge Affect Consumer Responses to Advertised Reference Price Claims?
Frankenberger, Kristina D.; Liu, Ruiming - In: Psychology & marketing 11 (1994) 3, pp. 235-252
Persistent link: https://www.econbiz.de/10007010093
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The Contribution of Changes in Advertising Expenditures to Earnings and Market Values
GrahamJr., Roger C.; Frankenberger, Kristina D. - In: Journal of Business Research 50 (2000) 2, pp. 149-155
Persistent link: https://www.econbiz.de/10005474073
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Understanding the role of spokesperson voice in broadcast advertising
Dahl, Darren W. - In: Sensory marketing : research on the sensuality of products, (pp. 169-182). 2010
Persistent link: https://www.econbiz.de/10003933275