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What Is a Free Customer Worth? Your nonpaying customers may be a lot more valuable than you think. A new model can quantify precisely how much profit they contribute — And show you...
Gupta, Sunil; Mela, Carl F. - In: Harvard business review : HBR (2008), pp. 102-114
Persistent link: https://www.econbiz.de/10008138889
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Managing customers as investments : the strategic value of customers in the long run
Gupta, Sunil; Lehmann, Donald R. - 2008 - 4. print.
Persistent link: https://www.econbiz.de/10008828015
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Relationship of corporate governance and efficiency of selected public and private sector banks in India
Agnihotri, Anurag; Gupta, Sunil - In: Business ethics and leadership : BEL 3 (2019) 1, pp. 109-117
Persistent link: https://www.econbiz.de/10012054686