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D MODELING AND SYSTEMS ANALYSI...
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ECONIS (ZBW)
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21
Research Note: Consumer Heterogeneity and Competitive Price-Matching Guarantees - Price-matching guarantees can facilitate price competition.
Chen, Yuxin
;
Narasimhan, Chakravarthi
;
Zhang, Z.John
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
3
,
pp. 300-314
Persistent link: https://www.econbiz.de/10006899803
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22
Individual Marketing with Imperfect Targetability - Being imperfect in targeting is perfect for profit.
Chen, Yuxin
;
Narasimhan, Chakravarthi
;
Zhang, Z.John
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10006902875
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23
Market Entry Strategy Under Firm Heterogeneity and Asymmetric Payoffs - If laggard's disadvantages are small, why rush?
Narasimhan, Chakravarthi
;
Zhang, Z.John
- In:
Marketing science : the marketing journal of the …
19
(
2000
)
4
,
pp. 313-327
Persistent link: https://www.econbiz.de/10006904288
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24
Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions
Feinberg, Fred M.
;
Krishna, Aradhna
;
Zhang, Z.John
- In:
Journal of marketing research : JMR
39
(
2002
)
3
,
pp. 277-291
Persistent link: https://www.econbiz.de/10006653474
Saved in:
25
Competitive Coupon Targeting
Shaffer, Greg
;
Zhang, Z.John
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
4
,
pp. 395-416
Persistent link: https://www.econbiz.de/10006941019
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26
Optimal Entry Timing in Markets with Social Influence
Joshi, Yogesh V.
;
Reibstein, David J.
;
Zhang, Z.John
- In:
Management science : journal of the Institute for …
55
(
2009
)
6
,
pp. 926-939
Persistent link: https://www.econbiz.de/10008261196
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27
Dynamic targeted pricing with strategic consumers
Chen, Yuxin
;
Zhang, Z.John
- In:
International journal of industrial organization
27
(
2009
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10008160484
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28
From Story Line to Box Office: A New Approach for Green-Lighting Movie Scripts
Eliashberg, Jehoshua
;
Hui, Sam K.
;
Zhang, Z.John
- In:
Management science : journal of the Institute for …
53
(
2007
)
6
,
pp. 881-893
Persistent link: https://www.econbiz.de/10007745393
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29
Pay to Switch or Pay to Stay: Preference-Based Price Discrimination in Markets with Switching Costs
Shaffer, Greg
;
Zhang, Z.John
- In:
Journal of economics & management strategy : JEMS
9
(
2000
)
3
,
pp. 397-424
Persistent link: https://www.econbiz.de/10007178374
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30
A Price Discrimination Model of Trade Promotions
Cui, Tony Haitao
;
Raju, Jagmohan S.
;
Zhang, Z.John
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 779-795
Persistent link: https://www.econbiz.de/10008124388
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