Narrow search
Showing 41 - 50 of 153
Cover Image
Tourism towards 21st century
Gupta, Sunil; Bansal, S. P. - 1998
Persistent link: https://www.econbiz.de/10000675355
Cover Image
The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.; Gupta, Sunil; Lehmann, Donald R. - 1996
Persistent link: https://www.econbiz.de/10000959103
Cover Image
Models of customer value
Gupta, Sunil; Lehmann, Donald R. - In: Handbook of marketing decision models, (pp. 255-290). 2008
Persistent link: https://www.econbiz.de/10003755274
Cover Image
Allocating marketing resources
Gupta, Sunil; Steenburgh, Thomas J. - In: Marketing mix decisions : new perspectives and practices, (pp. 3-37). 2008
Persistent link: https://www.econbiz.de/10003769428
Cover Image
Der Wert von Kunden, die nichts bezahlen
Gupta, Sunil; Mela, Carl F. - In: Harvard-Business-Manager : das Wissen der Besten 31 (2009) 1, pp. 56-64
Persistent link: https://www.econbiz.de/10003787933
Cover Image
What is a free customer worth?
Gupta, Sunil; Mela, Carl F. - In: Harvard business review : HBR 86 (2008) 11, pp. 102-109
Persistent link: https://www.econbiz.de/10003780346
Cover Image
Nonlinear pricing
Iyengar, Radha; Gupta, Sunil - In: Handbook of pricing research in marketing, (pp. 355-383). 2009
Persistent link: https://www.econbiz.de/10003819745
Cover Image
Advanced regression models
Iyengar, Raghuram; Gupta, Sunil - In: The handbook of marketing research : uses, misuses, and …, (pp. 267-287). 2006
Persistent link: https://www.econbiz.de/10003420125
Cover Image
The value of a "free" customer
Gupta, Sunil (contributor); Mela, Carl F. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003436731
Cover Image
The value of a "free" customer
Gupta, Sunil; Mela, Carl F.; Vidal-Sanz, José M. - 2009
Persistent link: https://www.econbiz.de/10003972545