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Leveraging Customer Information to Develop Sequential Communication Strategies: A Case Study of Charitable-Giving Behavior - Longitudinal communications move customers through the...
Peltier, James W.; Schibrowsky, John A.; Schultz, Don E. - In: Journal of advertising research 42 (2002) 4, pp. 23-41
Persistent link: https://www.econbiz.de/10006508375
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Interactive integrated marketing communication: Combining the power of IMC, the new media and database marketing
Peltier, James W.; Schibrowsky, John A.; Schultz, Don E. - In: International journal of advertising : the quarterly … 22 (2003) 1, pp. 93-116
Persistent link: https://www.econbiz.de/10008118405
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Virtual Communities and the Assessment of Online Marketing Education
Peltier, James W.; Drago, William; Schibrowsky, John A. - In: Journal of marketing education : JME 25 (2003) 3, pp. 260
Persistent link: https://www.econbiz.de/10006251261
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The Dark Side of Experiential Learning Activities
Schibrowsky, John A.; Peltier, James W. - In: Journal of marketing education : JME (1995), pp. 13-24
Persistent link: https://www.econbiz.de/10007303549
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Student-Faculty Research Agencies: Marketing Education Integration Using an Entrepreneurial Education Experience
Peltier, James W.; Schibrowsky, John A.; Kleimenhagen, Arno - In: Journal of marketing education : JME (1995), pp. 59-70
Persistent link: https://www.econbiz.de/10007332867
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Articles - Bootstrap Benefit Segmentation as an Experiential Learning Activity
Schibrowsky, John A.; Peltier, James W.; Collins, Robert H. - In: Journal of marketing education : JME 21 (1999) 1, pp. 34-43
Persistent link: https://www.econbiz.de/10007375740
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Articles - Bootstrap Benefit Segmentation as an Experiential Learning Activity
Schibrowsky, John A.; Peltier, James W.; Collins, Robert H. - In: Journal of marketing education : JME (1999), pp. 34-43
Persistent link: https://www.econbiz.de/10007341239
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Understanding the Antecedents to the Adoption of CRM Technology by Small Retailers: Entrepreneurs vs Owner-managers
Peltier, James W.; Schibrowsky, John A.; Yushan Zhao - In: International small business journal 27 (2009) 3, pp. 307-336
Persistent link: https://www.econbiz.de/10008256181
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The Interdependence of the Factors Influencing the Perceived Quality of the Online Learning Experience: A Causal Model
Peltier, James W.; Schibrowsky, John A.; Drago, William - In: Journal of marketing education : JME 29 (2007) 2, pp. 140-153
Persistent link: https://www.econbiz.de/10007758339
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The state of internet marketing research: A review of the literature and future research directions
Schibrowsky, John A.; Peltier, James W.; Nill, Alexander - In: European journal of marketing : EJM 41 (2007) 7-8, pp. 722-733
Persistent link: https://www.econbiz.de/10007763295