Schoemaker, Paul J.H.; Day, George S.; Rao, Govi - In: Strategy & Leadership 48 (2020) 2, pp. 10-17
Purpose: The case of Philips Lighting shows how management coped with the ambiguous but real threats and opportunities of a highly disruptive emerging technology using three insight-producing approaches: 10; 10;∙9; Probe and learn widely. 10;∙9; Explore creative hypotheses. 10;∙9; Develop multiple...