Infrastructures, such as plant and services that are critical for the safe and nominal operation of society can be loosely defined as ‘critical infrastructures’ and can take on many different forms e.g. sectoral such as transport systems or components such as high-voltage power lines. The...

This short paper discusses the evolution of branding and its projection in the near and distant future. In particular it examines and suggests why certain brands have become legends and common place e.g. Coca Cola, Mercedes, McDonalds etc. The authors start from Sapir-Whorf’s hypothesis for...

Wynn and Coolidge [2004] have hypothesized that one of the key reasons why the Homo Sapiens progressed to being modern man while the Neanderthal man didn’t, is that the former developed through innovation (from artefacts to advanced hunting methods) while the latter has left no trace of such...

Numerous models for developing strategy, defining and aligning competitive advantage have been proposed over the years (and even centuries if we consider Arian, Sun Tzu etc.) including probably the most famous of all, the 5 forces model by Porter (P5F). With publications in the field of strategy...