Piccoli, Gabriele; Brohman, M. Kathryn; Watson, Richard T. - In: Business Horizons 52 (2009) 4, pp. 367-376
Increasingly, customers are expecting more and better service. As such, enterprises need guidelines and frameworks for addressing these expanding requirements. The concept of process completeness helps us to consider service from the customer's viewpoint; arguably, the only perspective to take....