In this paper, we consider the problem of which products to offer and how to price them when the products are designed and manufactured using resources shared among them. We develop a model of costs that allows us to capture a wide range of complex interactions that arise when there are shared...

Several major grocery chains in the US own factories that produce some of their store-brand products. Historically, these store-brand products have been the low-price, lower-quality alternatives to higher-priced national brands, but the quality and consumer acceptance of store brands have...