Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise...

Purpose: This study clarifies the relationship between corporate social responsibility (CSR) news reports and firm value and identifies the mechanisms that constitute this relationship. Specifically, it identifies the roles of word of mouth (WOM) and traditional advertising in this...

This paper focuses on the distribution of price sensitivity across consumers. The authors employ a random coefficient logit model in which brand specific intercepts and price slope coefficients are allowed to vary across households. The model is estimated with panel data for two product...