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The one to one manager : real-world lessons in customer relationship management
Peppers, Don; Rogers, Martha - 2002 - 1. currency paperback ed.
Persistent link: https://www.econbiz.de/10004457809
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Better Business -- One Customer at a Time
Peppers, Don; Rogers, Martha - In: The Journal for quality and participation 21 (1998) 2, pp. 30-37
Persistent link: https://www.econbiz.de/10007359332
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The one to one future : building relationships one customer at a time
Peppers, Don; Rogers, Martha - 1997 - 1. paperback ed.
Persistent link: https://www.econbiz.de/10004602888
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One to one, B2B : customer development strategies for the business to business world
Peppers, Don; Rogers, Martha - 2001
Persistent link: https://www.econbiz.de/10004604211
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Return on customer : creating maximum value from your scarcest resource
Peppers, Don - 2005
Persistent link: https://www.econbiz.de/10004828048
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The one-to-one future : building business relationships one customer at a time
Peppers, Don; Rogers, Martha - 1994
Persistent link: https://www.econbiz.de/10004571164
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Customer Strategy: Observations from the Trenches
Rogers, Martha - In: Journal of marketing 69 (2005) 4, pp. 262-263
Persistent link: https://www.econbiz.de/10005920847
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MANAGER'S TOOL KIT - IS YOUR COMPANY READY FOR ONE-TO-ONE MARKETING? - You know you want to build learning relationships with your customers, but where should you start? The author...
Peppers, Don; Rogers, Martha; Dorf, Bob - In: Harvard business review : HBR 77 (1999) 1, pp. 151-164
Persistent link: https://www.econbiz.de/10005971280
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LETTERS TO THE EDITOR
Cohen, Charles; Haasen, Adolf; Williams, John; Peppers, Don - In: Harvard business review : HBR 76 (1998) 3, pp. 177-188
Persistent link: https://www.econbiz.de/10005976926
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DO YOU WANT TO KEEP YOUR CUSTOMERS FOREVER?
Pine II, B.Joseph; Peppers, Don; Rogers, Martha - In: Harvard business review : HBR 73 (1995) 2, pp. 103-119
Persistent link: https://www.econbiz.de/10005999008