Narrow search
Showing 31 - 40 of 71
Cover Image
A NEW MARKETING PARADIGM: SHARE OF CUSTOMER, NOT MARKET SHARE
Peppers, Don; Rogers, Martha - In: Planning review : a publ. of The Planning Forum, The … 23 (1995) 2, pp. 14-19
Persistent link: https://www.econbiz.de/10006635071
Cover Image
A Musical Condom?
Pepper, Don; Rogers, Martha - In: Across the board 34 (1997) 4, pp. 12-13
Persistent link: https://www.econbiz.de/10006703522
Cover Image
Ask the Marketing Doctors
Peppers, Don; Rogers, Martha - In: Inc : the magazine for growing companies 17 (1995) 14, pp. 68-73
Persistent link: https://www.econbiz.de/10006941228
Cover Image
The Answer Is No: A National Survey of Advertising Industry Practitioners and Their Clients about Whether They Use Subliminal Advertising
Rogers, Martha; Seiler, Christine A. - In: Journal of advertising research 34 (1994) 2, pp. 36-45
Persistent link: https://www.econbiz.de/10006536621
Cover Image
A word of warning clarified : reactions to Peppers and Rogers' response ; report No. 06-115
Ambler, Tim; Roberts, John; Peppers, Don; Rogers, Martha - In: MSI reports : working paper series (2006) 3, pp. 19-21
Persistent link: https://www.econbiz.de/10009893470
Cover Image
Response to Ambler and Roberts' " Beware the silver metric" : report No. 06-114
Peppers, Don; Rogers, Martha; Ambler, Tim - In: MSI reports : working paper series (2006) 3, pp. 15-18
Persistent link: https://www.econbiz.de/10009893471
Cover Image
Expert voices - Smart Marketing - Allowing customers to choose how they interact with your company helps foster loyalty
Peppers, Don; Rogers, Martha - In: Sales & marketing management 152 (2000) 7, pp. 50-56
Persistent link: https://www.econbiz.de/10006453746
Cover Image
Expert voices - Smart Marketing - Use sales cycle "downtime" to deepen customer relationships
Peppers, Don; Rogers, Martha - In: Sales & marketing management 152 (2000) 5, pp. 65-67
Persistent link: https://www.econbiz.de/10006455120
Cover Image
Expert voices - Smart Marketing - Should you really partner with your channels?
Peppers, Don; Rogers, Martha - In: Sales & marketing management 152 (2000) 3, pp. 39-43
Persistent link: https://www.econbiz.de/10006456365
Cover Image
Expert voices - As contributors to this month's cover story, Peppers and Rogers argue that companies must develop learning relationships with customers
Peppers, Don; Rogers, Martha - In: Sales & marketing management 152 (2000) 1, pp. 35
Persistent link: https://www.econbiz.de/10006457177