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Columns - Smart Marketing - Customization is better than variety
Peppers, Don; Rogers, Martha - In: Sales & marketing management 150 (1998) 12, pp. 24-25
Persistent link: https://www.econbiz.de/10006464827
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Features - TECHNOLOGY - Smart Marketing - Using call centers to build customer relationships
Peppers, Don; Rogers, Martha - In: Sales & marketing management 150 (1998) 11, pp. 36-39
Persistent link: https://www.econbiz.de/10006465281
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Columns - Smart Marketing - Using the Web for one-to-one marketing
Peppers, Don; Rogers, Martha - In: Sales & marketing management 150 (1998) 10, pp. 22-29
Persistent link: https://www.econbiz.de/10006465896
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Columns - Smart Marketing - Using the Web for one-to-one marketing
Peppers, Don; Rogers, Martha - In: Sales & marketing management 150 (1998) 11, pp. 22-29
Persistent link: https://www.econbiz.de/10006465923
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Smart Marketing
Peppers, Don; Rogers, Martha - In: Sales & marketing management 150 (1998) 9, pp. 32-35
Persistent link: https://www.econbiz.de/10006466568
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The Money Trap - Your reps need to think smarter and serve customers better. But are you prepared to reward them for it?
Peppers, Don; Rogers, Martha - In: Sales & marketing management 149 (1997) 5, pp. 58-61
Persistent link: https://www.econbiz.de/10006475109
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BOOK EXCERPT - Hail to the Customer - In their new book, Return on Customer, authors Don Peppers and Martha Rogers, Ph.D., communicate the importance of preserving and increasing c...
Peppers, Don; Rogers, Martha - In: Sales & marketing management 157 (2005) 10, pp. 49-51
Persistent link: https://www.econbiz.de/10006423879
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A new marketing paradigm: Share of customer, not market share
Peppers, Don; Rogers, Martha - In: Managing service quality : MSQ ; an international journal 5 (1995) 3, pp. 48-51
Persistent link: https://www.econbiz.de/10007210174
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A new marketing paradigm: Share of customer, not market share
Peppers, Don; Rogers, Martha - In: Managing service quality : MSQ ; an international journal 5 (1995) 3, pp. 48-51
Persistent link: https://www.econbiz.de/10007213385
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Return on customer: a new metric of value creation - return on investment by itself is not good enough
Peppers, Don; Rogers, Martha - In: Journal of direct, data and digital marketing practice … 7 (2005-06) 4, pp. 318-331
Persistent link: https://www.econbiz.de/10008127014