Public sector bureaucracies in Africa play important roles in the management of socio‐economic development and change. These tasks impose a number of imperatives on these institutions: they must be effective, efficient, transparent, and results‐oriented. In recent times, public bureaucracies...

Purpose – This paper aims to highlight the imperatives for sustainability marketing (SM) adoption in the emerging markets (EMs), identifies challenges that are encumbering them from adopting SM orientation, and proposes research agenda for better understanding of the construct in the EMs....

Purpose – The purpose of this paper is to examine the factors that constrain women petty traders' access to microcredit, and the innovative measures they have initiated in order to counter these constraints. Design/methodology/approach – The paper is based on in‐depth interviews with women...

Purpose – With the increasing research attention given to the culture‐entrepreneurship research, the need to explore the apparently neglected cultures has continued to escalate. The Nnewi culture of Anambra State in Nigeria is a culture known for high incidence of productive...

Purpose: Religion is one of the factors that are considered in developing marketing strategy. Therefore, the purpose of this study is to examine the moderating role of religion (Islam and Christianity) in the relationship between SERVQUAL dimensions and satisfaction of hotel guest in Nigeria....

Purpose: The purpose of this paper is to examine affective commitment, normative commitment, and continuance commitment in a cross-national context to identify if the effect of country-specific cultural orientation on organizational commitment of faculty in higher education functions invariably...

Purpose: The purpose of this study is to develop a model for the study of Islamic bank choice and to test the significant importance of the constructs that influence bank customers to choose Islamic bank in a pluralistic-secular nation. Design/methodology/approach: Total of 348 conventional and...