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A generic model is developed to systematise research to build case studies on the shaping of corporate identity. In embedding the model with a case, we discuss how a firm sited both in Singapore and Indonesia perceives identity to be inherently part of communciation strategy.
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This paper examines corporate identity on three different levels: regional; national and industrial. It then empirically integrates corporate identity with strategy within ASEAN corporations. Multi‐leveled analyses are drawn from statistical results obtained from an already established...
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