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Hoekstra, J.C.; Vriens, M. - In: Tijdschrift voor marketing : maandblad van het … 28 (1994) 2, pp. 44-51

Persistent link: https://www.econbiz.de/10006600537

Interaction between target and mailing characteristics in direct marketing, with an application to health care fund raising

Bult, J.R.; Scheer, H.van der; Wansbeek, T. - In: International journal of research in marketing : IJRM ; … 14 (1997) 4, pp. 301-308

Persistent link: https://www.econbiz.de/10006202915

Estimating and validating asymmetric heterogeneous loss functions applied to health care fund raising

Bult, J.R.; Wittink, D.R. - In: International journal of research in marketing : IJRM ; … 13 (1996) 3, pp. 215-226

Persistent link: https://www.econbiz.de/10006211314

An analytical approach to marketing decisions

Bult, J.R.; Foekens, E.W.; Dyer, R.F.; Forman, E.H. - In: International journal of research in marketing : IJRM ; … 10 (1993) 4, pp. 407-408

Persistent link: https://www.econbiz.de/10006225062

The relative performance of bivariate causality tests in small samples

Bult, J.R.; Leeflang, P.S.H.; Wittink, D.R. - In: European journal of operational research : EJOR 97 (1997) 3, pp. 450-464

Persistent link: https://www.econbiz.de/10006674870

Het selecteren van adressen voor direct mail, maximaliseren van de verwachte winst

Bult, J.R. - In: Maandblad voor accountancy en bedrijfseconomie : MAB 69 (1995) 7-8, pp. 459-467

Persistent link: https://www.econbiz.de/10006331717

Target Selection for Direct Marketing :Semiparametric Versus Parametric Discrete Choice Models.

Bult, J.R. - SOM Research Institute, Faculteit Economie en Bedrijfskunde - 1992

Persistent link: https://www.econbiz.de/10005626092

Testing Causality Between Marketing Variables Using Scanner Data.

Bult, J.R.; Leeflang, P.S.H.; Wittink, D. - SOM Research Institute, Faculteit Economie en Bedrijfskunde - 1991

Persistent link: https://www.econbiz.de/10005626096

A Latent Class Poisson Regression Model for heterogeneous Count Data with an Application to Direct Mail.

Wedel, M.; De Sarbo, W.S.; Bult, J.R.; Ramaswamy, V. - SOM Research Institute, Faculteit Economie en Bedrijfskunde - 1992

Persistent link: https://www.econbiz.de/10005661383

The Effect of Relational Constructs on Relationship Performance

Verhoef, P.C.; Franses, Ph.H.B.F.; Hoekstra, J.C. - Erasmus Research Institute of Management (ERIM), ERIM … - 2000

We examine the effect of relational constructs, such as satisfaction, trust and commitment on relationship performance (that is, positive word-of-mouth communication and the margin provided by each customer) of customers of an insurance company. A central issue concerns the effect of duration on...

Persistent link: https://www.econbiz.de/10005288796