Duvvuri, Sri Devi; Ansari, Asim; Gupta, Sunil - In: Management Science 53 (2007) 12, pp. 1933-1945
In this paper, we examine the pattern of correlation among consumer price sensitivities for customer purchase incidence decisions across complementary product categories. We use a hierarchical Bayesian multivariate probit model to uncover this pattern. We estimated this model using purchase...