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Retail revenue optimization : the past, the present and the future

Sinha, Ashish; Sahgal, Anna - In: Journal of revenue and pricing management 11 (2012) 3, pp. 319-321

Persistent link: https://www.econbiz.de/10009563003

Practice Prize Paper — Category Optimizer : A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System

Sinha, Ashish - 2013

The purpose of this paper is to describe the implementation of a category management tool known as Category Optimizer™ at Foster's Wine Estates Americas for one of its brands, the Beringer California Collection. Foster's was facing a common management problem: harnessing its portfolio of...

Persistent link: https://www.econbiz.de/10013075845

Category Optimizer : a dynamic-assortment, new-product-introduction, mix-optimization, and demand-planning system

Sinha, Ashish; Sahgal, Anna; Mathur, Sharat K. - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 221-228

Persistent link: https://www.econbiz.de/10009736693

Retail revenue optimization: The past, the present and the future

Sinha, Ashish; Sahgal, Anna - In: Journal of revenue and pricing management 11 (2012) 3, pp. 319-322

Persistent link: https://www.econbiz.de/10009969679

Practice Prize Paper-Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System

Sinha, Ashish; Sahgal, Anna; Mathur, Sharat K. - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 221-228

Persistent link: https://www.econbiz.de/10010095557

A methodology for incorporating prior information into choice models

Popkowski Leszczyc, Peter T.L.; Sinha, Ashish - In: Journal of retailing and consumer services 12 (2005) 2, pp. 113-124

Persistent link: https://www.econbiz.de/10005918803

Joint estimates of purchase timing and brand switch tendency: Results from a scanner panel data set of frequently purchased products

Gönül, Füsun F.; Popkowski Leszczyc, Peter T.L.; … - In: The Canadian journal of economics (1996) 2, pp. S501

Persistent link: https://www.econbiz.de/10007311570

Multiple ways of measuring brand loyalty

Popkowski Leszczyc, Peter T.L.; Gönül, Füsun F. - In: The Canadian journal of economics (1996) 2, pp. S494

Persistent link: https://www.econbiz.de/10007311572

Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices

Srinivasan, Shuba; Popkowski Leszczyc, Peter T.L.; … - In: International journal of research in marketing : IJRM ; … 17 (2000) 4, pp. 281-306

Persistent link: https://www.econbiz.de/10006183555

Experimental choice analysis of shopping strategies

Popkowski Leszczyc, Peter T.L.; Timmermans, Harry - In: Journal of retailing 77 (2001) 4, pp. 493-510

Persistent link: https://www.econbiz.de/10006618398