Purpose – The purpose of this editorial is to introduce the current special issue of research related to cultural misconceptions during the globalization of tourism. Design/methodology/approach – The four peer reviewed articles presented in this special issue are introduced. Findings – All...

Purpose The purpose of this paper is to identify the types of social responsibility actions that small local retailers implement in their local community and to explore their underlying motivations and perceived benefits. Design/methodology/approach A qualitative research method is used to...

Purpose This paper aims to offer insights into the impact of digitization technology on consumer goods manufacturers and retail organizations. The authors propose that the “next phase” of digitization will entail the employment of digitization technology to offer consumers personalized...