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Export Market Expansion Strategies of Direct-Selling Small and Medium-Sized Firms: Implications for Export Sales Management Activities
Katsikea, Evangelia S.; Theodosiou, Marios; Morgan, … - In: Journal of international marketing 13 (2005) 2, pp. 57-92
Persistent link: https://www.econbiz.de/10007227834
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Clan culture, strategic orientation and new product performance in Chinese marketing ventures: an exploration of main and moderating effects
Chuang, Fu-Mei; Morgan, Robert E.; Robson, Matthew J. - In: Journal of strategic marketing 20 (2012) 3, pp. 267-287
Persistent link: https://www.econbiz.de/10009989940
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A value-in-process analysis of relationship interactions in non-equity alliances
Toon, Mark A.; Robson, Matthew J.; Morgan, Robert E. - In: Industrial marketing management : the international … 41 (2012) 1, pp. 186-197
Persistent link: https://www.econbiz.de/10009830728
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Value in business and industrial marketing: Past, present, and future
Lindgreen, Adam; Hingley, Martin K.; Grant, David B.; … - In: Industrial marketing management : the international … 41 (2012) 1, pp. 207-215
Persistent link: https://www.econbiz.de/10009830730
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Pursuing "flexible commitment" as strategic ambidexterity: An empirical justification in high technology firms
Kouropalatis, Yiannis; Hughes, Paul; Morgan, Robert E. - In: European journal of marketing : EJM 46 (2012) 10, pp. 1389-1418
Persistent link: https://www.econbiz.de/10010023238
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Fitting strategic resources with product-market strategy: Performance implications
Hughes, Paul; Morgan, Robert E. - In: Journal of business research : JBR 61 (2008) 4, pp. 323-332
Persistent link: https://www.econbiz.de/10008900781
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Managing business transformation to deliver strategic agility
Morgan, Robert E.; Page, Kelly - In: Strategic change : SC ; briefings in entrepreneurial finance 17 (2008) 5, pp. 155-168
Persistent link: https://www.econbiz.de/10008124323
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Market knowledge diffusion and business performance
Hughes, Paul; Morgan, Robert E.; Kouropalatis, Yiannis - In: European journal of marketing : EJM 42 (2008) 11, pp. 1372-1395
Persistent link: https://www.econbiz.de/10008136388
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Innovation in banking : new structures and systems
Morgan, Robert E.; Cronin, Eileen; Severn, Mark - In: Developing strategies for competitive advantage, (pp. 23-37). 1999
Persistent link: https://www.econbiz.de/10001648537
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Foreign direct investment in transition economies: the case of Coca-Cola in Russia
Morgan, Robert E.; Thorpe, Eleri R. - In: Foreign direct investment and strategic alliances in Europe, (pp. 27-48). 2001
Persistent link: https://www.econbiz.de/10001937229