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We present analytical and empirical arguments that competition over a homogeneous service forces electric scooter firms to over-supply scooters. First, using scooter deployment and rides data from multiple sources (scooter firms' application programming interfaces, cities' transportation...
Persistent link: https://www.econbiz.de/10014030909
We study the impact of changes in the competitors’ listings in organic search results on the performance of sponsored search advertisements. Using data from an online retailer’s keyword advertising campaign, we measure the impact of organic competition on both click-through rate and...
Persistent link: https://www.econbiz.de/10014041722
Social media platforms such as Facebook show ads with popularity or general endorsement signals such as “likes”. Additionally, these ads can display social endorsement from friends (i.e., friends’ “likes”). This paper examines the effectiveness of displaying these different signals on...
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Firms interact with their competitors and complementors within a multi-firm network environment. Knowledge of such market structure is critical for improving firm's marketing and operation strategy designs. We formulate a new problem to discover the local market structure - complementary and...
Persistent link: https://www.econbiz.de/10014242224
Firms strive to continuously improve their products in order to compete effectively in the market. Typically, firms update their products by adding novel (differentiating) features or by imitating their competitors. With the advent of social media, there is also the possibility of obtaining...
Persistent link: https://www.econbiz.de/10013228683
Grid computing and grid topologies are attracting a growing amount of attention. Originating as a concept for sharing computing resources among wired participants, the grid concept is gradually been extended into the wireless world. A Wireless Grid is an augmentation of a wired grid that...
Persistent link: https://www.econbiz.de/10005035481
Grid computing and grid topologies are attracting a growing amount of attention. Originating as a concept for sharing computing resources among wired participants, the grid concept is gradually been extended into the wireless world. A Wireless Grid is an augmentation of a wired grid that...
Persistent link: https://www.econbiz.de/10005574538