How do successive CEOs use myths in an organization over time? While studies start to provide us with understanding of the discourse employed by particular organizational actors, we lack studies about the discourse used by successive strategic actors over long periods of time and the precise...

There are 29 automotive firms in the world's largest 500 firms. Yet none of these are "global" firms, defined as having at least 20 per cent of their sales in each of the three regions of the broad "triad" of the E.U., North America and Asia. Indeed 23 of the 29 auto and auto parts firms are...